Monetizing Web Push Notifications: A New Revenue Channel – Part 1

Monetizing web push notifications opens up a new revenue channel for your website. Learn how to monetize web push notifications and earn more revenue for your affiliate, niche, or e-commerce website.

For publishers, e-commerce sites, niche sites and especially affiliate marketers – web push notifications are an entirely fresh revenue source, ripe with possibilities.

In this two-part series, you’ll learn the most important factors for monetizing web push notifications. You’ll learn strategies and tactics for making web push notification monetization successful.

Web Push Notifications Are Revolutionary

Web push notifications are still in their infancy and marketers are continually discovering new ways to tap into the full potential web push notifications offer. Among these possibilities is web push notification monetization.

For a full understanding of web push notifications, read: Sending Web Push Notifications – Everything You Need to Know.

Web Push Notifications Have 3 Significant Advantages:

 

  1. Real-time message delivery, no matter what website subscribers are visiting.
  2. Web push notifications are nearly 100% deliverable and viewable to subscribers.
  3. Web push notifications contain clickable links.

Monetizing Web Push Notifications

As a general rule, many niche web sites rely largely on text and display advertising (e.g., adwords and others) for monetization. Additionally, niche web sites may further monetize by including affiliate offers. Sites may also monetize with email offers. Publishers of niche websites can add an additional revenue stream by implementing web push notifications with revenue-sharing.

ReachMobi is the only web push notification provider focused on monetization.

Web push notifications offer publishers the ability to not only monetize subscribers who visit their sites – but allow publishers to monetize subscribers even after they have left their site.

Monetizing Web Push Notifications vs. Email

There is some confusion among marketers that email marketing and web push notification marketing are two sides of the same coin. That’s untrue. Each has unique differences and their own strengths and weaknesses.

Secondly, some marketers feel that adding web push notifications will supplant their email marketing efforts. Also untrue. Email and web push notifications are two separate entities and marketing channels.

One might think of monetizing web push notifications as being similar to monetizing email. However, they really are two different animals altogether.

It’s important to understand the differences between web push notifications and email, especially, when to use one over the other. In an overall marketing strategy, there are times when combining web push notifications and email marketing is the best approach.

However, for our purposes in this article – we’re going to focus on using web push notifications as a source for generating revenue.

Web push notifications can drive traffic and monetization in ways that are more efficient than email. Email is burdened by declining open and click-through rates (both quite low), as well as, spam filter blocking.

Conversely, web push notifications don’t have the obstacles inherent in email marketing. Web push notifications are highly efficient for reaching people who ignore email. Web push notifications have a nearly 100% delivery and viewable rate.

The ability of web push notifications to achieve a high visibility and delivery rate, combined with the ability to reach subscribers anywhere on the web, on or off your site – makes them an ideal vehicle for monetization.

Let’s explore the many strengths and advantages of web push notifications for monetization…

Understanding Monetizing Web Push Notifications

Web push notifications open up a more personal channel of communication between content publishers, online retailers and their audiences. Thus, understanding your subscribers’ needs, behaviors and interests are key factors to personalizing the user experience for your subscribers.

Monetizing Web Push Notifications Successfully Requires These Factors:

  1. Efficient opt-in strategies.
  2. User and subscriber analytics data.
  3. Subscriber segmentation.
  4. Message personalization.

Let’s look at each one…

Efficient Web Push Notification Opt-In Strategies

The most crucial phase of earning revenue with web push notifications is that of onboarding subscribers. If you aren’t able to do that well – nothing else matters. You need to obtain and retain subscribers to make money. Success using web push notifications relies entirely on your gaining the essential “opt-in.”

The Default Opt-in Screen

No matter which web push notification service provider you use, a main obstacle is: the “official” browser opt-in prompt (i.e., notification screen/window).

The 3 web browsers that offer push notifications (at the time of this writing), are Google Chrome, Firefox, and Safari. Universally, they have the same features and limitations with web browser notifications.

Web push notification opt-in screens only offer a simple text-based prompt. Typically they read: “company name would like to send you notifications.” Additionally there are two buttons below that read: “allow” or “block.”

Official default web browser push notification opt-in screen - Monetizing Web Push Notifications

The problem is that the opt-in screen is a product of the web browser and cannot be modified.

Additionally, unless you use the strategies you are about to discover in this article – if a visitor chooses “block notifications” – you’ve lost them forever as subscribers. The opt-in screen will never be shown again.

Luckily, there is a workaround.

Using a Pre-Permission Screen for Opt-Ins

The most effective way to entice more visitors to subscribe push notifications is by the use of a “pre-permission screen” that you show to visitors before triggering the “official” default web browser push notification opt-in dialog box.

3 Benefits of a Pre-Permission Screen

  1. Pre-empts the “official” opt in screen. Displays before the official opt-in screen will display. This gives you the opportunity to create and display a more compelling message, and a stronger call-to-action for subscriptions.
  1. Additional text and graphics. Since the “official” opt in screen cannot be modified, a pre-permission screen provides a way to display a customized message. It allows you to list the benefits and reasons for becoming a web push notification subscriber. Provides a better method for enticing visitors to subscribe.
  1. Serves as a “pre-qualifying” method. Allows you to preempt displaying the “official” opt-in screen in order to filter and separate visitors who are ready to describe from those who aren’t.

If your visitor clicks “yes” on the pre-permission screen, they are shown the “official” opt-in screen to subscribe.

For visitors that click “no” on the pre-permission screen, it prevents the default opt-in screen from displaying. Thus, push notifications are not blocked forever – as would be the case with the “official” opt in screen – thereby giving you additional opportunities to ask these visitors to subscribe at a later time.

Effective Pre-Permission Screen Example

Here is an example of an e-commerce site that uses a pre-permission pop-over screen to encourage visitors to opt-in to web push notifications:

Monetizing Web Push Notifications - Pre-permission screen for web push notifications

Note how the above push notification pre-permission screen lists all the benefits of a subscription.

Next, it explains the why (that the benefits are on-going).

The text addresses a potential objection (we promise not to over-message you).

The opt-in button on the pre-permission screen has a benefit tied to the call-to-action (Yes, send me stuff!).

The opt-out button leaves the door open for them to opt-in some time in the future, with its message that suggests they might change their mind later (Not interested now).

Lastly, the text below the buttons addresses another potential objection by reminding users they can unsubscribe at any time.

As you can see demonstrated in the graphic above, using a pre-permission screen allows you to create a compelling message, as well as, communicate the most important aspects of a subscription to your visitors.

Why You Need a Pre-Permission Screen

Using a pre-permission screen gives you the necessary amount of screen real estate required to list benefits, include supporting graphics, nullify objections, and properly entice the reader.

The information given in the pre-permission screen, at a minimum, is what’s absolutely necessary to persuade a new visitor to subscribe.

By contrast, none of this is possible relying on the “official” default browser opt-in screen. The information on the default screen is terse to the point of communicating: “Subscribe. Are you in or out?

Monetizing Web Push Notifications - Official default web browser push notification opt-in screen

The default screen cannot communicate any benefits or the why of subscribing. There’s literally nothing to explain anything to the visitor nor to motivate them. With such limited messaging, the odds are highly in favor of a NO over a YES.

Remember, once a user clicks “no” on the “official” opt-in screen, they have blocked web push notifications, essentially forever, and you will not be able to opt in that user in the future.

The Key Takeaways Are:

☑ Using a pre-permission screen gives you ability to display an effective message to ask and persuade your visitors to subscribe.

☑ A pre-permission screen can act as a prequalifying tactic to control when the “official” opt-in screen displays; showing the opt-in screen when a user clicks “yes” on the pre-permission screen, and not displaying the opt-in screen when a user clicks “no.”

☑ The surest way to increase your odds of obtaining a higher opt-in rate is to use a pre-permission screen.

Coming Up Next…

In part two, we’ll look at the next three most important factors for Monetizing Web Push Notifications Successfully:

  • Web push notification visitor and subscriber analytics data
  • Web push notification subscriber segmentation
  • Web push notification message & offer personalization
  • How monetizing Web Push Notifications is achieved
Monetizing Web Push Notifications Checklist

Download Our Free:

“Monetizing Web Push Notifications Checklist”

A quick-reference guide with 60 actionable tips for developing and implementing monetization with web push notifications. Covers pre-message visitor analytics, opt-in process, pre-permission screen, subscriber segmentation, message creation, and post-message subscriber analytics.

If you are a web publisher and are interested in delivering desktop push notifications to your audience through your website, please complete the form below. After submission, you will receive your free checklist.

 

Interested in Sending Web Push Notifications?

ReachMobi can help – and it’s FREE.
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Here’s why you should choose ReachMobi for sending Web Push Notifications:

  • Send unlimited notifications for free
  • ReachMobi is the only push solution that offers monetization. Earn revenue sending push notifications.
  • Get up and running in five minutes. Integrates with simple JavaScript snippet. ReachMobi can help you with integration, at no charge, if needed.
  • Campaign support and optimization team included.
  • User segmentation.
  • Robust reporting.
  • Drip campaign scheduling.
  • Self-service website.
  • Monetization features top-tier advertisers from top products and leading brands.

 

Monetize With ReachMobi!